PRIVACY POLICY

Effective Date: Jan, 1, 2023

Introduction

ARnocular ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, and safeguard your information when you use our mobile application (“App”). By using the App, you agree to the practices described here. If you do not agree, please do not use the App.

Who We Are

ARnocular is a Canadian company that enhances sightseeing through augmented reality.
Contact: arnocular.ltd@gmail.com

We do not sell your data. We comply with global privacy laws including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), Personal Information Protection and Electronic Documents Act (PIPEDA), and similar frameworks.

What Data We Collect

We only collect anonymous data and never collect personal information such as your name, email, or photos.
Specifically, we collect:

Anonymous usage events (e.g., button presses, feature use)
GPS data to enhance AR accuracy (not tied to identity)
A random, anonymous user ID generated on install
Basic device info (e.g., OS version)

We do not collect:

Camera view recordings

Personally Identifiable Information (PII)

Photos, contacts, or files from your device

Camera Access

We request camera access only to deliver AR content.

Camera data is processed locally on your device.
We do not record, store, or transmit camera view data.

Why We Collect Anonymous Data

We use anonymous data to:

Improve App functionality and usability
Analyze general usage trends
Enhance stability and performance
Monitor session activity using a unique, non-identifiable user ID

Legal Basis for Processing (GDPR – EU/EEA)

We process anonymous usage data under the legal basis of legitimate interest as defined in Article 6(1)(f) of the GDPR. No personal data is collected or stored.

No Sale or Marketing Use of Data (CCPA – California)

We do not sell your information.
We do not share your data with third parties for marketing or advertising.
We comply with the California Consumer Privacy Act (CCPA).

Children’s Privacy

Our App is not intended for children under 13 (or under the minimum age required by your jurisdiction).
We do not knowingly collect any data from children. If we become aware of such collection, we will delete the data immediately.

Third-Party Services

We may use third-party analytics tools such as:

Unity Analytics
Firebase Crashlytics

These tools only process anonymous, aggregated data. They do not access camera, photos, or personal identifiers.

Data Security

We use reasonable technical and organizational safeguards to protect the information processed in the App. While no system is 100% secure, your data is processed locally and not transmitted unless anonymized for analytics purposes.

Data Retention

Anonymous usage data is retained for up to 12 months to analyze trends and improve our services, after which it is deleted or further anonymized.

Your Privacy Rights

Because we do not collect personal data, many standard data access rights do not apply. However, users may:

Adjust camera/GPS access via device settings
Contact us to inquire about session-level analytics data if linked to a unique ID

Updates to This Policy

We may update this Privacy Policy to reflect changes in legal or operational practices. All changes will be posted within the App or on our website.

If you have questions or concerns, contact:
📧 arnocular.ltd@gmail.com