CASE STUDIES

Discover how ChatGPT, embodying the preferences of individuals aged 18-55, initially favored Grayline among the hop-on-hop-off operators of Lisbon for specific reasons. However, when presented with the concept of other operators offering ARnocular's Augmented Reality service, ChatGPT consistently leaned towards the operator with AR-enhanced experience in each scenario. Explore how AR technology transformed ChatGPT's preferences and its potential impact on future tourist choices.